I have always wanted to run the marathon so I looked into how Nike give people this sense of motivation and spirit to help them achieve the things that might otherwise seem impossible. Although the runner may be able to run a marathon in any shoe, Nike have the ability to make things seem possible for anyone. I also wanted to look at the idea of how they do this, obviously through advertising and other means, but also by the way they make the trainers. The textures they use are very important, so I decided to look at these and how the feel and touch can provoke thoughts about sport as well as provide a great experience when run in.
I thought it would be a great idea to combine this feel and texture of the Nike shoe with a dream of mine, this could then inspire other people to pursue their sporting dreams and aspirations. I wanted to create something fun but at the same time relate it to what Nike is to me and the things I want to achieve.
