MATTHEW DENT NIKE78

Marathon Book

2010-04-22T04:41:00.000-07:00

I am just putting the finishing touches to my project. I have created a fold out book, combining my love for sport with the 'comfortable' aspect of the Nike trainer.

I have always wanted to run the marathon so I looked into how Nike give people this sense of motivation and spirit to help them achieve the things that might otherwise seem impossible. Although the runner may be able to run a marathon in any shoe, Nike have the ability to make things seem possible for anyone. I also wanted to look at the idea of how they do this, obviously through advertising and other means, but also by the way they make the trainers. The textures they use are very important, so I decided to look at these and how the feel and touch can provoke thoughts about sport as well as provide a great experience when run in.

I thought it would be a great idea to combine this feel and texture of the Nike shoe with a dream of mine, this could then inspire other people to pursue their sporting dreams and aspirations. I wanted to create something fun but at the same time relate it to what Nike is to me and the things I want to achieve.

Sneaky Peak

2010-04-13T15:03:00.001-07:00

My project is coming together nicely. I have been working hard to get everything
looking how I want it to. Here is a really small image of what I am working on.

Running

2010-04-08T03:13:00.001-07:00

I made a purchase...

2010-04-07T07:06:00.000-07:00

'the number one sports brand'

2010-03-31T06:55:00.001-07:00

'Keep your hands off my Nike's'

My Idea

2010-03-25T10:05:00.000-07:00

I want to explore the trainer and its 'function' by turning it into
something different. I am currently working with the idea of creating
a book, made out of all the components of the shoe. For example
the cover will be made up of all the textures, and the spine will be
stitched using the laces and thread that I have recovered from the
trainer. I have plenty of materials that could be used, so hopefully
the whole book will be made out of these materials.

I Made a Book

2010-03-25T09:59:00.000-07:00

Running

2010-03-23T17:42:00.001-07:00

Quotes

2010-03-23T05:47:00.000-07:00

When you're riding, only the race in which you're riding is important.
-Bill Shoemaker

Champions aren't made in the gyms. Champions are made from something they have deep inside them -- a desire, a dream, a vision.
-Muhammad Ali

When I step onto the court, I don't have to think about anything. If I have a problem off the court, I find that after I play, my mind is clearer and I can come up with a better solution. It's like therapy. It relaxes me and allows me to solve problems.
-Michael Jordan

My thoughts before a big race are usually pretty simple. I tell myself: Get out of the blocks, run your race, stay relaxed. If you run your race, you'll win... channel your energy. Focus.
-Carl Lewis

I'll let the racket do the talking.
-John McEnroe

Mike

2010-03-23T04:42:00.001-07:00

Illustration // test

2010-03-23T04:37:00.001-07:00

Playing around with images made from parts of the shoe.
Here I used part of the box and some inner sponge.

Mike

2010-03-22T14:24:00.001-07:00

NikeBox

2010-03-22T06:39:00.001-07:00

DUNK

2010-03-22T06:17:00.000-07:00

Images

2010-03-22T06:16:00.001-07:00

Images

2010-03-22T06:14:00.000-07:00

http://niketalk.yuku.com/topic/201769

Textures

2010-03-22T05:00:00.001-07:00

Design

2010-03-22T04:57:00.001-07:00

Illustrations

2010-03-22T04:55:00.000-07:00

On-Going

The Shoe

2010-03-22T04:20:00.001-07:00

BE TRUE Zine

2010-03-22T04:15:00.001-07:00

SMOKE'EM

2010-03-22T04:07:00.000-07:00

Nike78

2010-03-22T03:56:00.000-07:00

This blog will be documenting my NIKE78. I wont reveal the project in its entirety but It will show certain influences and images relating to my project.

NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function. The project will be documented on this website and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010. This is a unique project featuring some of the most talented creative individuals, studios and other organisations.

NIKE have been chosen as the inspiration for this project due to their rich history of creative ventures and the brand’s constant aim to push the boundaries of sport, something which NIKE78 will also seek to creatively challenge.